We believe riders and supporters have the capability to enact positive changes in motorcycle safety on roads in their respective communities and the overall integrity of the motorcycle industry.

We respect and honor the diversity in the collective cultures of all riders and supporters by maintaining a strict policy of non-discrimination, as well as political and religious neutrality.

We believe in utilizing all company resources in the most effective manner and providing a commitment to full disclosure of our organization’s financial information to beneficiaries and supporters.