Awareness

• To increase motorcycle awareness to all individuals by utilizing strategic media campaigns.
• Increase rider responsibility in assertiveness on the roads and taking necessary safety precautions.
• Increase awareness of two-wheelers to other vehicles who share the road.

Skills Development

• To provide riders with full or partial scholarships to qualified riding schools for beginning through advanced riders with an interest in the program.
• To provide rider training scholarships to inexperienced individuals purchasing motorcycles as encouragement to receive necessary training.
• Development of an e-learning system integrated into the Riders University official website. This system will include motorcycle safety and training lesson plans, quizzes, exams, streaming video and pictorial guides.
• To utilize and expand upon resources for rider training as developed by established rider training schools and various motorcycle safety organizations.

Track Orientation

• To encourage motorcycle riders to “Take it to the Track” in lieu of dangerous, excessive speed street riding with a media campaign and distribution of donated track days and training.
• To provide advanced riding skills and track technique training to qualified riders to improve riding skills and satisfy the ‘need for speed’ in a secured track environment.